TOOLS
See Where You Actually Stand - No Guessing Required.
Free guides, assessments and audits covering marketing, HR, and operations - built to show you what's actually working, where the gaps are, and what would matter if it were ever tested.
If you're handling something yourself, or you're not sure what's actually in place, take an assessment. A set of direct questions measures what you currently have against what it actually takes to hold up.
If you already have a website, a safety program, a fleet policy, contracts, or a personnel manual, submit it for a free document or URL review instead. We'll take an honest look and tell you what's actually working, what wouldn't hold up as you scale, and what wouldn't hold up if it were ever tested.
If you'd rather just get started, browse our free guides for practical, step-by-step help building it yourself.
THREE WAYS TO GET WHAT YOU NEED
Find Out Where You Stand. Or Just Get to Work.
START HERE TO FIND OUT WHERE YOU STAND
Free Assessments
Marketing Assessment
This assessment evaluates whether your marketing is actually built to get you found by buyers searching the way they search now.
Human Resources Assessment
This assessment evaluates whether your people practices would actually hold up - for your people, your compliance, and your business - if they were ever put to the test.
Recruitment & Onboarding Assessment
See whether your hiring and onboarding process is actually built to compete for people in this industry today.
Fleet & Driver Assessment
This assessment evaluates the maturity and documentation of your fleet management and driver practices.
Safety Assessment
This assessment looks at whether your safety program actually protects your people and your business - not just whether one exists on paper.
Contracts Assessment
This assessment evaluates how well your contracts protect you and how prepared you are to compete for - and win - RFPs.
AND IF YOU ALREADY HAVE SOMETHING, LET'S CHECK IT.
Free Audits
Website Audit
Submit your URL, and we'll evaluate your brand voice and tone; whether the site is actually optimized for SEO, AEO, and GEO; flag any critical issues or conversion killers; and assess it against Google's E-E-A-T standards.
Social Media Audit
Submit your handles, and we'll evaluate your brand voice and tone, narrative, consistency, and whether your social media content really stands out and resonates with your audience.
Document Audit
Submit any policy - fleet, safety, personnel, etc. - and any contract template and we'll tell you honestly what's working, what wouldn't hold up as you scale or if it were ever tested. Feel free to use the form multiple times if you want to submit more than one.
Practical Help You Can Use Today.
Free Guides
How to Build a Job Site Injury Response Process
A free guide to the six things every injury response protocol should include, so the first minutes after an injury are never handled on the fly.
How to Write an SOP That Works
A free guide to the six steps that turn a process living in someone's head into a document someone new could actually follow.
Already Know What's Missing?
Skip the assessment and just talk it through. The conversation is free, and you'll get an honest answer either way.
Dark Horse Works... with you on what you need, when you need it.

